Bharti Airtel Ties with Google for Better Service

The 2nd largest telco provider in India has recently tied with Google for the RCS (Rich Communication Service). Previously, telcos ignored the partnership due to spam, while their competitors (mainly Jio and VI) nabbed the opportunity and improved their service. But now the scenario has changed, and Airtel has decided to go ahead with Rich Communication Service.

Airtel has made this decision while keeping the safety of its customers at it’s atmost priority. Google has also announced that it will integrate Airtel Intelligence with its RCS platform and also ensure that the users are totally safe & secure. With RCS, users will be able to share HD videos and images via the Short Message Service(SMS).

With such a rapid expansion of RCS, it’s a matter of time, sooner or later, Airtel has to adopt it. However, Airtel won it better than Jio, while keeping its users’ safety and security as its main priority. Even Google has accepted that Terms & Conditions and allows its Airtel Intelligence AI to integrate with RCS.

The collab is a perfect example of how a telecom and tech company can work together and keep their user safe and secure. The RCS has already been available to Jio and VI customer and now it will be available for Airtel customers also.